Canned beer was an immediate success and the Gottfried Krueger Brewing Company saw sales skyrocket. Other brewers soon began to adopt the new packaging, and by the end of the year over 200 million cans of beer had sold in the United States.

On the 17th October 1814 eight people were killed when nearly one and a half million litres of beer swept out of London’s Horse Shoe Brewery and formed an alcoholic tidal wave that swept down Tottenham Court Road.