At 7am on the 30th September 1967, the words “… And, good morning everyone. Welcome to the exciting new sound of Radio 1” launched the BBC’s new popular music station. Created to compete with the successful offshore ‘pirate’ radio stations that had been outlawed by an Act of Parliament, Radio 1’s target demographic has continued to be the 15-29 year old age group, and so the music it broadcasts has continuously evolved throughout its history. While “Flowers in the Rain”, a song by The Move, was the first to be played on the new station you would never hear it on Radio 1 now!
The first voice on the station – that of DJ Tony Blackburn – had first been heard on the pirate stations Radio Caroline and Radio London. Having moved to the BBC earlier in 1967 his cheery presenting style made him the perfect person to host the breakfast show, which he did until 1973. However, his own dislike of heavier rock music made him unpopular with some listeners who were disappointed that the BBC had managed to get the pirate stations banned but then didn’t fill the hole in the airwaves with anything equivalent.
Adding to the complaints from listeners, the existence of so-called ‘needle time’ meant that Radio 1 featured more DJ talk than the pirate stations. This legally imposed limit on the amount of commercial music the station could play was initially a problem for the station, but it led to a large number of live broadcasts and recordings being made that have – over time – become prized in their own right.